MALACURA THEORY ESSAY 3 SOCIAL NETWORKING USE - 3884 Words

Reasons of Social Networking Use: A Uses Gratifications and Media Dependency Theory Approach Remaflor D. Malacura Polytechnic University of the Philippines ABSTRACT Social Networking Sites such as Facebook, Twitter, and Instagram are very â€Å"in† to people especially teenagers nowadays. Social networking sites are web services that allow users to create profile and build relationships with other users of the same site. Due to the popularity of these sites, many questions are raised and one of it is â€Å"why do people use social networking sites?† This essay aims to answer such question by determining the reasons and motives of social networking use of individuals. Document Analysis approach was used in this essay. Various†¦show more content†¦1.1 Facebook One of the most used social networking sites nowadays is Facebook, created by Mark Zuckerberg on February 2004. According to Statista Inc., â€Å"there are about 1.32 billion global monthly active users of Facebook as of June 2014†. Locally, 34 million active Facebook users comprises here in the Philippines as of January 2014 (wearesocialsg, 2014). Acco rding to Mazman and Usluel (as cited in facebook.com) â€Å"Facebook is defined as a social utility that helps people share information and communicate more efficiently with their friends, family, and co-workers.† (Makashvili et al., 2013) on the other hand, defined it as â€Å"a personal showcase where users share whatever goes on their life, upload their pictures, and spread news about themselves, get in touch with friends and unknown people, express and share their ideas and opinions and even try to influence the minds of people in contact†. According to